SEO in 2025 | New implementations of AI for SEO | SEO Strategies
SEO is constantly evolving, and from 2024 to 2025, we have seen significant changes that may influence your strategies. Here’s a summary of the main trends and differences:
Artificial Inteligence
AI has become increasingly important in SEO. Google has enhanced its algorithm using technologies such as RankBrain and BERT, which employ AI to more effectively grasp the user's intent behind a search. By 2025, it is expected that Google will keep improving its capacity to understand not just keywords but also the overall context of the content. Empathising in long sentences, like having a bidirectional conversation.
Voice Search
As virtual assistants become more widely used, voice searches have risen. By 2025, it is predicted that over 50% of all searches will be conducted via voice. This means that searches tend to be more conversational and longer, made to answer these inquiries in a natural and straightforward way.
Visual Content and User Experience
Visual content, such as images and videos, has become more relevant. Google is improving its ability to index and rank this type of content. Additionally, user experience remains crucial, with emphasis on load speed and optimization for mobile devices.
E-E-A-T: Experience, Expertise, Authority, and Trustworthiness
Google has incorporated the word "Experience" into its E-E-A-T system, evaluating not only the technical knowledge of the creator but also whether they have lived or directly participated in the situations they write about. This gives the importance of creating authentic content based on real experiences by real creators.
Local SEO
Optimising for local searches has become crucial, particularly for physical businesses. Searches like "near me" and the customisation of results according to the user's location ar crutial strategies to attract this traffic.
Privacy and Data
There are going to be stricter regulations and greater awareness of privacy, the collection and use of data has become more complex. It’s essential to comply with regulations and be transparent with users about how their information is used.
Content originality
Originality has become a key differentiator in SEO for 2025. To differentiate from AI generated content, ensuring that the content that you write is unique and adds real value into the search results. It will be crucial to standing out from the competitors.
In conclusion, although it may seem a lot of changes, some basic principles of SEO as we know it still persist, adapting your strategies to current trends is essential to remain competitive. Emphasising with content quality, user experience, and staying away from over using the latest technological advancements will be crucial for a successful SEO in 2025.